Great to meet you, I’m Laura. Whatever conversions mean to you, I can help make them happen. I make words work harder, writing content and devising digital strategies to inspire action from your audience.
Delivering on your goals
I have 11 years’ experience in content strategy and marketing. Working across financial services, technology, education and with marketing agencies that have a diverse client base, my work is conversion focused and tailored to meet your goals.
What are your KPIs?
I’m highly experienced in SEO, copywriting and content strategy, working to ensure websites receive maximum visibility from the right audience. From thought leadership to sales-focused product pages, tell me how you measure success and I will help you get there.
Content for financial services and regulated environments
I have extensive experience working in financial services, most recently as a content strategist for J.P. Morgan.
I’ve also worked with SMEs and start-ups in the financial sector, including accountants, lenders and financial advisers.
I have the skills and characteristics required to succeed in this industry:
- Thorough research built into every project. I become an expert on my subject matter.
- Complex subjects, simplified. I write for your target audience, distilling subjects down into the need-to-knows.
- Knowledge of financial markets. I can write market updates, social media posts and long-form copy tailored to traders and financial audiences.
- Fast-paced, responsive approach. My working style is flexible and I’ll fit in with you and your requirements.
- In-depth understanding of highly regulated environments. I am used to managing review processes with legal and compliance departments in banking, and have worked for businesses regulated by the FCA and CFTC among others.
- Integrity and confidentiality. Working in financial services, I am conscientious and carefully observe obligations around sensitive and confidential data.
Agency and generalist copywriting
I work with individuals and agencies to deliver copy across channels, for every stage of the sales funnel. I write:
- Webpages
- Landing pages
- Product pages and descriptions
- Articles and in-depth research pieces
- SEO-optimised copy
- Video scripts
- Straplines and headings
- Sales emails
- Email campaigns and journeys
- Reports, eBooks and whitepapers
- Printed marketing literature (brochures, flyers, posters etc.)
- Ads
- Social media copy
I also develop content strategies and support on SEO.
Please get in touch for any copy enquiries and to discuss the possibility of working together.
Email me: laura@copy-services.co.uk
Call me: 07940415556